Logo Design for Salty Skin Studios
A little while back, I designed a logo for a local esthetician who wanted to start her own business. I was going to do a lot more, but the pandemic hit and that was the end of that.
The Project
Originally, I was going to create a brand for a new esthetician business. I was also going to help market the business. In the end, I got as far as helping name the company, creating a color palette, and designing a logo, so I’ll mainly focus on the logo here.
My Role
I worked with Amanda Saltzman, a recently graduated Master Esthetician who wanted to start a business from her own home. We worked together on the ideation of what the branding of the company would look like and created a strategy to accomplish it. Then I worked alone on the research, design, and testing.
Discovery
My first move was to interview Amanda to figure out exactly what the company will be doing, where it is going to be, who her target audience is, and what she was expecting of me.
After this interview, I understood that we would be targeting mainly women aged 30 to 50, the types of services would include skin treatments as well as waxes and other things, and it was going to be run out of her home.
Design
Amanda and I also discussed naming her business. She had some ideas and ultimately what won out was Salty Skin Studio. A play on words from her surname, salt can be great for skin, and it might remind people of relaxing at the beach. Next was creating a color palette and logo creation. She knew what colors she wanted: pastel pink, light gray, and gold. She had no idea as far as the logo is concerned, so I started sketching some ideas on the iPad. Here are some of my sketches:
I talked with her and a few others about them and settled on the idea of a clam. I started creating it in Illustrator and it turned out like this:
I felt that gold would be the best for the logo because it grabs attention, and it gives a feeling of elegance. After I got the icon created, I started to look at different fonts. Once Amanda and I decided on one, I created a few different variations of the logos that could be used. Here they are:
I made sure that no matter what setting her logo would be in, it would work with various colors and different styles like a wordmark, horizontal, primary, and icon.
Conclusion
Overall, I was able to help Amanda with a few things before she decided to shut things down, but when she decides to start things up again, she’ll have a bit of a head start with a logo she loves.
